{"id":23086,"date":"2019-07-11T04:30:42","date_gmt":"2019-07-11T11:30:42","guid":{"rendered":"https:\/\/speedsecrets.com\/?p=23086"},"modified":"2019-07-11T04:16:29","modified_gmt":"2019-07-11T11:16:29","slug":"132-brian-bonner-whats-new-in-motorsport-sponsorship","status":"publish","type":"post","link":"https:\/\/speedsecrets.com\/132-brian-bonner-whats-new-in-motorsport-sponsorship\/","title":{"rendered":"132 \u2013 Brian Bonner: What\u2019s New in Motorsport Sponsorship"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4817\"><audio class=\"wp-audio-shortcode\" id=\"audio-23086-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/speedsecrets\/132_7-11.19_-_7-11-19_03.59.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/speedsecrets\/132_7-11.19_-_7-11-19_03.59.mp3\">http:\/\/traffic.libsyn.com\/speedsecrets\/132_7-11.19_-_7-11-19_03.59.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/traffic.libsyn.com\/speedsecrets\/132_7-11.19_-_7-11-19_03.59.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/speedsecrets.com\/?powerpress_pinw=23086-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/traffic.libsyn.com\/speedsecrets\/132_7-11.19_-_7-11-19_03.59.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"132_7-11.19_-_7-11-19_03.59.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/speed-secrets-podcast\/id1192075386?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fspeedsecrets.com%2F%3Fp%3D23086\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/music.amazon.com\/podcasts\/9ea86275-9f66-45ea-98d0-b1815b249b07\/speed-secrets-podcast\" class=\"powerpress_link_subscribe powerpress_link_subscribe_amazon\" target=\"_blank\" title=\"Subscribe on Amazon Music\" rel=\"nofollow\">Amazon Music<\/a> | <a href=\"https:\/\/speedsecrets.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23087 alignright\" src=\"https:\/\/speedsecrets.com\/wp-content\/uploads\/2019\/07\/brian-bonner-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/speedsecrets.com\/wp-content\/uploads\/2019\/07\/brian-bonner-300x300.jpg 300w, https:\/\/speedsecrets.com\/wp-content\/uploads\/2019\/07\/brian-bonner-100x100.jpg 100w, https:\/\/speedsecrets.com\/wp-content\/uploads\/2019\/07\/brian-bonner-500x500.jpg 500w, https:\/\/speedsecrets.com\/wp-content\/uploads\/2019\/07\/brian-bonner-64x64.jpg 64w, https:\/\/speedsecrets.com\/wp-content\/uploads\/2019\/07\/brian-bonner-150x150.jpg 150w, https:\/\/speedsecrets.com\/wp-content\/uploads\/2019\/07\/brian-bonner-400x400.jpg 400w, https:\/\/speedsecrets.com\/wp-content\/uploads\/2019\/07\/brian-bonner-510x510.jpg 510w, https:\/\/speedsecrets.com\/wp-content\/uploads\/2019\/07\/brian-bonner.jpg 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>Brian Bonner<\/strong> joins me to talk about motorsport sponsorship. Specifically, we talk about new trends in how motorsport marketing deals are put together, even if you\u2019re not a big pro racing team. Brian shares a couple of great examples, in James Chartres and Kanga Motorsport, and Steve Smith and Big Mission Motorsport, and then gives tips that you can use to land a sponsor.<\/p>\n<p>Brian is a former Indy car and IMSA driver who specializes in motorsport marketing. He\u2019s done it all, from prospecting potential sponsors, selling them, servicing them, writing PR, and managing drivers. But his sweet spot is putting sponsorship deals together \u2013 providing value for sponsor and driver\/team.<\/p>\n<p>You can email Brian at <a href=\"mailto:bonner@brmrace.com\" target=\"_blank\" rel=\"noopener noreferrer\">bonner@brmrace.com<\/a>; or learn more at his (admittedly outdated) website at <a href=\"http:\/\/www.brmrace.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.brmrace.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4818\"><audio class=\"wp-audio-shortcode\" id=\"audio-23086-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/speedsecrets\/132_7-11.19_-_7-11-19_03.59.mp3?_=2\" \/><a href=\"http:\/\/traffic.libsyn.com\/speedsecrets\/132_7-11.19_-_7-11-19_03.59.mp3\">http:\/\/traffic.libsyn.com\/speedsecrets\/132_7-11.19_-_7-11-19_03.59.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/traffic.libsyn.com\/speedsecrets\/132_7-11.19_-_7-11-19_03.59.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/speedsecrets.com\/?powerpress_pinw=23086-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/traffic.libsyn.com\/speedsecrets\/132_7-11.19_-_7-11-19_03.59.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"132_7-11.19_-_7-11-19_03.59.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/speed-secrets-podcast\/id1192075386?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fspeedsecrets.com%2F%3Fp%3D23086\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/music.amazon.com\/podcasts\/9ea86275-9f66-45ea-98d0-b1815b249b07\/speed-secrets-podcast\" class=\"powerpress_link_subscribe powerpress_link_subscribe_amazon\" target=\"_blank\" title=\"Subscribe on Amazon Music\" rel=\"nofollow\">Amazon Music<\/a> | <a href=\"https:\/\/speedsecrets.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Brian Bonner joins me to talk about motorsport sponsorship. Specifically, we talk about new trends in how motorsport marketing deals are put together, even if you\u2019re not a big pro racing team. Brian shares a couple of great examples, in James Chartres and Kanga Motorsport, and Steve Smith and Big Mission Motorsport, and then gives tips that you can use to land a sponsor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-23086","post","type-post","status-publish","format-standard","hentry","category-speed-secrets-podcast"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/speedsecrets.com\/wp-json\/wp\/v2\/posts\/23086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/speedsecrets.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/speedsecrets.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/speedsecrets.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/speedsecrets.com\/wp-json\/wp\/v2\/comments?post=23086"}],"version-history":[{"count":1,"href":"https:\/\/speedsecrets.com\/wp-json\/wp\/v2\/posts\/23086\/revisions"}],"predecessor-version":[{"id":23089,"href":"https:\/\/speedsecrets.com\/wp-json\/wp\/v2\/posts\/23086\/revisions\/23089"}],"wp:attachment":[{"href":"https:\/\/speedsecrets.com\/wp-json\/wp\/v2\/media?parent=23086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/speedsecrets.com\/wp-json\/wp\/v2\/categories?post=23086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/speedsecrets.com\/wp-json\/wp\/v2\/tags?post=23086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}